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Why We're Still Crazy About These '00s Surf And Skate Brands

Throwback items to get in your closest as the temperature rises.

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What is it about the aughts that tickles us so? Well, take 2002. Christina Aguilera came out with Dirrty and Keeping up with the Osbournes was still on MTV. It was a twilight zone, post-Alanis Morisette but pre-Instagram period: it was Halle Berry winning big at the Oscars in that dress, but it was also, like, the Bush administration and Neopets. In other words, the years weren't so much a gestation period for 2017's social media-driven culture as they were a roller-coaster period of puberty: it was all low-rise, embellished jeans with pointed-toe shoes; it was Abercrombie polos and terry cloth tracksuits while MJ dangled his baby over a balcony

In the Venn diagram of '00s label-ho genres (the hottest topic being: are you Claire's Boutique or Delias girl?) we have an especially fond place in our hearts for the periods surf and skate brands. There was Roxy, Billabong, Stüssy, Hurley and Volcom. 

The surf-skate companies have been making steady, tongue-in-cheek comebacks in the same vein as Juicy Couture and Urban Outfitters-style collabs lately. Take the Roxy and Courrèges partnershp: it confirms what we've always known, that these babies will never go out of style (but actually they probably will again, so get in on this while it's trending). 

With neoprene making more and more appearances in spring collections (often referred to as "scuba") and bright colors gaining in popularity, it's safe to say that it's time to break out those palm-print beach shorts, bright, block-colored tank top and sporty, branded backpack once more. 

Here are a few of our favorite throw-back ads from the peak of mid-'00s surf and skate glory: 
Image: Buzzfeed.com 
Image: Fashion.vannessabrunosolde.com
Image: Pbs.twimg.com
Image: Collegefashion.net
1/12
Stüssy Salinas One PIece Swimsuit - $100
Shop
2/12
Roxy Strappy Love Crop Bikini Top - $46
Shop
3/12
Roxy Carmens Wave Tank - $26.50
Shop
4/12
Roxy Whole Hearted Long Sleeve Rashguard - $35
Shop
5/12
Stüssy Luca - $145
Shop
6/12
Stüssy Tank Top - $39
Shop
7/12
Stüssy shift Raglan Tank - $15
Shop
8/12
Billabong Wave Heritage Sweatpant - $45
Shop
9/12
Roxy Endless Summer Printed 2
Shop
10/12
Roxy Love 2
Shop
11/12
Billabong Hand Over Love Backpack - $45
Shop
12/12
Ugg Cory Short Boot - $105
Shop

Cover image: Girlonkicks.com
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