Each year, the fashion world asks itself which designer Target will call up for its annual collab collection. In the past, we've seen names including Jason Wu, Missoni, Proenza Schouler and Alexander McQueen make the cut, so naturally, anticipation was high.
When it was announced that this year's collaborator would be Victoria Beckham, we freaked out. The former Spice Girl has built a strong reputation for herself in the fashion industry as a woman whose effortless, up-to-date chic permeates every collection, so we knew it would be good. The thing we most enjoy about this kind of team work is that it gives us, the humble every-woman, an opportunity to experience our favorite designers' work at accessible prices.
It's a sentiment Beckham agrees with: “I can reach so many more women through working with Target. It’s not just because of the price point but because of how many stores that they have, located all around America,” she told Business of Fashion. “These are women that I haven’t been able to reach out to in the past, and I always say that I want to empower women and make women look like the best versions of themselves. That shouldn’t be only people who can afford to spend a certain amount of money.”
Spice Up Your Life was the anthem chosen as the soundtrack to the official ad campaign. Top models including Lineisy Montero and Candice Huffine, who recently rocked the Prabal Gurung runway, breezed through the scene wearing key pieces from the collaboration, which is largely black-and-white, with a few floral accents and pops of hot pink, orange and yellow for good measure. The aesthetic is playful, feminine and fresh, the perfect characterization of the designer herself.
The 200-piece Victoria Beckham x Target collection comes in sizes from XS up to 3X, for women, toddlers and babies – marking Beckham's first foray into children's wear. The full line launches on Target today, and from everything we've heard about it so far, we're not the only ones who are excited. So fill up your cart ASAP if you wannabe sporting Target's poshest collection yet this summer.
Check out our favorite pieces from the Victoria Beckham x Target collection before it's too late: