Having established herself as a respected designer with her Fenty x Puma collections during Paris Fashion Week, Rihanna has made her debut in the cosmetics world with a brand new line, Fenty Beauty.
After a series of teasers starring some of the most sought-after names in the fashion world, the line launched at midnight in Sephora’s Times Square address with live demonstrations of ways to wear the collection. Available online and in Sephora stores, it features 40 different nuanced shades of foundation to represent a diverse range of skin tones and types, as well as ten vibrant variations of multi-use shimmer sticks in colors like “Unicorn” (metallic lilac), “Chili Mango” (orange) and “Rum” (bronze).
Not only does Rihanna’s new line offer a refreshing palette of 100% cruelty-free makeup products but a selection of sleek brushes, sponges and blotters to get that fresh Fenty finish, as explained in a three-step tutorial on the site that shows us how to 1) start with a soft matte filt’r 2) layer that highlight! and 3) blot on the fly.
We love how inclusive the collection is for everyday makeup, and also how creative it encourages you to be with its heavy shimmer highlighters and offbeat color charts that are perfect for pairing with this season’s eclectic sartorial palette that ranges from lime greens to warm grays and fire-engine reds.
Check out some of our favorite pieces from the Fenty Beauty collection and shop them before it’s too late:
Cover image: via @badgalriri on Instagram