The Truth About Parisian Concept Stores, According To Fashion Editors

Here's what happened when we sent two editors to investigate.

Parisians live for small luxuries that allow for moments of pleasure to break up the daily grind. So, it’s no surprise that concept stores have taken the city by storm. For those not in-the-know, a concept store is a single establishment that offers a variety of attractions under one roof. For example, at The Broken Arm near République, you can pick up an expertly executed flat white, try on a Vetements dress and meet your BFF for a hot, handmade brunch. But our question is: do any of these stores live up to the hype? When they offer such a wealth of services and products, which of these stores deliver, and which just spread themselves too thin?

To find out more, we sent two of our editors to investigate 5 of the hottest concept stores in the city:

With a thoughtfully curated selection stocked with fashion’s luminaries, this boutique (and adjoining cafe) plays host to a well-dressed, international crowd. The open floor plan, flooded with natural light during the summer, is filled with an array of pieces from established fashion houses and designers such as Prada, Comme des Garçons, Lemaire and Jacquemus. You’ll also find leather accessories from Isaac Reina, handbags by Céline, a collection of art books and vintage posters, and publications such as Dazed and Encens.


Marina: The space is very clean and minimal – a good fit for the style of clothes they carry. I also really liked the house music they were playing, which set the atmosphere without being overpowering. However, I didn’t see any pieces I loved (which was probably a good thing, seeing as everything was way out of my price range), and I felt like their men’s collection was better curated than their women’s. I would only come back for the cafe, which was rather pleasant: cozy and quiet, with large windows overlooking the park across the street. Rating: ⭐️ ⭐️ ⭐️  
Diana: I’ve been to the cafe a few times, but this was my first time stepping foot into the store – it looks a bit intimidating from afar! I recommend the cafe for its airy, light-filled space. It’s a great place to meet a friend for coffee. As for the store, I found their collection well-curated, if not particularly exciting. Their pieces walk the line between classic and experimental while still being very ready-to-wear. They didn’t carry many affordable options – many of the accessories I saw were €350 and up. However, I did enjoy their collection of art books and magazines. Rating: ⭐️ ⭐️ ⭐️ ⭐️ 

The Parisian outpost of a successful Seoul-based concept store, Tom Greyhound unites the industry’s most celebrated designers (Marni, Jil Sander, Dries Van Noten) with lesser-known Korean brands (System) in a secluded modern space that is a sharp departure from the Parisian cobblestones of its neighborhood. It carries a wide range of women’s and menswear, accessories and lifestyle products, and curate its selection around “a multi-cultural and contemporary approach to fashion” meant to bridge the gap between Western and Eastern styles.

Marina: The decor was quite interesting – inspired by the '60s and '70s. It had a large selection of high-end, simple pieces like that didn’t particularly interest me. You can find clothes that are more unique in smaller boutiques in the Marais. I also felt that the atmosphere was a bit cold, which made for an uninspiring shopping experience. Also, some of the display tables were dirty... if I’m paying a €1,000 for a bag, the table better be clean! But I did like the plants that decorated the store. Rating: ⭐️ ⭐️ ⭐️ 
Diana: I definitely felt the Korean influence when I started browsing the selection, there were a lot of neutral and pastel pieces with classic designs and interesting details. It had a wider range of brands, including names that are trending in high-fashion streetwear like Acne Studios and J.W. Anderson. I also saw some brands I didn’t recognize, like Julien David, Cedric Charlier and System. Fashion-wise, I did see the mixture of Paris and Seoul that they were going for, and felt that they had succeeded in bridging the two styles. I would love to spend more time browsing the selection – if I had more money! Rating: ⭐️ ⭐️ ⭐️ ⭐️ 

A design and lifestyle mecca that includes four side-by-side stores in the Marais neighborhood, Fleux' caters to everyone: from the stylish Parisian looking to upgrade their furniture from classic to contemporary, to the broke student searching for a small plant to brighten up their minuscule chambre de bonne. You’ll find decorations in the form of both delicate accessories and panda wall hangings, and dream of the day you’ll own the avant-garde chandeliers. Accessories galore from patches to iPhone cases are on view in glass display boxes, and it carries an assortment of colorful maps and travel-themed goodies for the (wander)lustful.

Marina: I’ve always loved Fleux'! Unlike other stores, it doesn’t have an industrial feel to it – it’s welcoming and you’ll find everything you need (and didn’t know you needed). It even has cool gadgets for your home like this smartphone projector to project videos straight onto your wall and a bicycle pizza cutter ... so cute. The prices are affordable and it’s a great place to find unique gifts. Highly recommended! Rating: ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ 
Diana: I cannot believe that I didn’t know about this store before now – it’s literally a home décor and accessory haven. I saw several items that I had been meaning to buy but didn’t know where to find, and went crazy over their little ecosystem of unique potted plants (not just your basic succulent). This is the perfect one-stop shop for gifts, whether it’s for a friend or to treat yourself. Marina had to drag me out before I blew all my money on the artisan chocolates and cookbooks. They don’t have much in the way of clothes, but every fashionista needs to be inspired by her surroundings. Rating: ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ 

A boutique-cum-café that spotlights French designers, L’Exception sets itself apart from its multinational neighbors that crowd the Châtelet les Halles shopping district. Brands such as AMI, Maison Kitsuné, agnès b., and Maison Labiche find their place in a Parisian aesthetic that juxtaposes classic cuts with small pops of color and cheeky French phrases. Its lifestyle and beauty products include colognes, candles and even a nail polish vending machine.

Marina: The prices are mid-range: not too out-of-reach. It has sweets, accessories and home décor items for €30 and under, so it’s a good place to gift-shop. I love the selection of watches for men and women. As for the clothes, it carries a lot of classy pieces: simple, with straight lines and lots of bright colors for spring. The nail polish vending machine is a really smart idea and I would love to test it out. No service as usual (we are in Paris, right?), but sometimes it’s nice to take your time browsing without people breathing down your neck. Rating: ⭐️ ⭐️ ⭐️ ⭐️
Diana: I’ve been to the café before – it’s a nice place in central Paris to relax with a tea, juice or a slice of cake. As for the store, I was struck by how “French” many of the clothing designs were: a predominately red, white and blue color scheme with lots of messages like "Vogue", "Je suis Parisienne", and "French kiss" stitched onto otherwise classic garments. It was very “Parisian capsule wardrobe” with a bit of flair – perfect for a brunch with the girls. It had a pretty standard selection of lifestyle items – travel guides, books, chocolates, candles. And I was quite impressed by the menswear: fashion-forward without breaking the bank. Rating: ⭐️ ⭐️ ⭐️ ⭐️

A smaller concept shop with a jewel-toned color scheme and homey Alice in Wonderland-esque tea salon, Sept Cinq narrows its focus to feature exclusively Paris-designed and fabricated pieces. With a style self-described as feminine, glamorous and coup de cœur – the French expression for falling in love with an item on first sight, Sept Cinq works with both established and newbie designers to share their products with the Parisian public. You’ll find one-of-a-kind accessories, illustrated cards and stationary for all occasions and frosted cupcakes for an afternoon pick-me-up.

Marina: The jewelry collection is the highlight of the store – beautiful handcrafted designs that don’t cost an arm and a leg (the earrings were around €75, the necklaces €90). It also stocks an array of well-curated lifestyle items and accessories with interesting designs. The men’s collection of bow ties and socks were giving off a pretty hipster vibe, but I liked the velvet headscarves for women. Service was very friendly, and the cakes in the tea salon looked delicious. Fair prices, and great for gifting. Rating: ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Diana: This place checked all the boxes for me. Uniquely crafted accessories with handwritten notes explaining the story behind their concept, service that was both friendly and thoughtful and a cozy café with the cutest Victorian sugar pots. I had visited before and was impressed by the selection of men’s silk scarves, but the second time sealed the deal. I’m not a jewelry girl, but I would buy one of the gorgeous animal-inspired rings in a heartbeat, and I have my eye on these beautiful Monet lily-pond-esque candles as a future gift. This place, along with Fleux’, stood out to me as the cream-of-the-crop of Parisian concept stores. Rating: ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Check out a selection of our favorite clothes, accessories and lifestyle items from these Parisian concept stores:
Maison Labiche Crazy in Love T-shirt - $67
Maison Labiche Diam's T-Shirt - $78
Tara Jarmon Des Iles Bomber - $358
Jacquemus Soleil Dress - $603
Jacquemus Arlequin Knit - $461
Sonia By Suede Espadrilles - $235
Sessun Anders Bag - $291
Les Néréides Nocturnal Earrings - $101
Clémence Cabanes Phoenix Headband - $73
Delphine Pariente Shark Necklace - $118
Papier Tigre The Traveler Notebook - $6.72
Kerzon Almond and Honey Candle - $39
Goodnight Light Pina Colada Lamp - $100

All photos by Diana Liu unless otherwise credited.