“…My work is about sharing… it’s really about that contradiction between the past and the future,” Michele explained to The New York Times, of his creative process a few years ago. “[My inspiration comes from] photography, images from a movie, old paintings… it’s not work, it’s my life.”
Check out our favorite memes from the campaign and scroll down to shop our selection of juicy Gucci watches – plus some cheaper alternatives – below:
#TFWGucci German artist collective @decorhardcore, born out of a desire to collect and curate strange pictures of furniture, is a creative endeavor run by magpie documentarians. Founder Ksenia Shestakovski and her collaborators make art that renders fantasy tangible, with starkly lit images of seemingly mundane artifacts like hotel beds, antique lamps, and elaborate doilies. The collective’s #TFWGucci pictures, haunting and memorable, are reminiscent of commercial furniture store catalogues: every vivid color and sharp corner oozes frenetic anticipation. @Beigecardigan turns the images into memes that reflect on the fashion world, where supposed ugliness can often become beauty. - Text by @helenh0lmes Discover more through link in bio.
#TFWGucci John Trulli, AKA @cabbagecatmemes, takes on the well known-structure of the “guy she says I shouldn’t worry about” meme with the addition of a #Gucci #LeMarchédesMerveilles timepiece. It’s a classic two-panel joke, with a mundane watch set against Gucci’s version. Trulli’s meme style is quirky and irreverent, tackling pop culture and everyday experiences in equal measure. All he has to do is add a line of text to the image and it becomes a viral vehicle. — @kchayka. Discover more through link in bio.
#TFWGucci Derek Lucas, AKA @champagneemojis was inspired by the super-recent Arthur meme — the cartoon aardvark represents utter frustration with a clenched fist. New York-based photographer Benjamin Langford (@blangblang92) reinterpreted the meme through his own lens. Langford shoots flowers with a languorous, detached gaze, printing them larger-than-life. They represent the elusive illusion of authentic experience, a tantalizing beauty never quite reachable. For #TFWGucci, a #LeMarchédesMerveilles watch on his wrist and a bunch of flowers in his fist, Arthur is still frustrated. - Text by @kchayka. Discover more through link in bio.
#TFWGucci The new generation of future-forward Gulf creativity, @christto_andrew is a dynamic duo making eye-popping images from their studio in Doha, Qatar. Christto Sanz and Andrew Weir hail from Puerto Rico and South Africa, respectively, and came together in 2012 to collaborate on bold photography and moving images that challenge perceptions about the Middle East, blending traditional symbols with jewel-toned surrealism. For #TFWGucci, they introduce us to a mysterious fashionista who holds a flaming rose while she casually checks her #LeMarchédesMerveilles watch. In the words of the viral but never basic @beigecardigan, she’s just too fire to waste time. – Text by @newterritories Read more through link in bio.
Cover image: Hypebae.com