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This Iconic Throwback Brand Has Just Made A Comeback

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Image: Jannideler.com

With the number of throwbacks to ‘70s and ‘80s hedonism re-emerging into the spotlight, namely references to disco and all the free-spiritedness that came with it, it was only a matter of time before Fiorucci joined the party. 

Founded in 1967 by Elio Fiorucci, this Italian brand has always been at the core of late-20th-Century splendour: the label went beyond simply designing clothes, branching out to all creative fields to form a solid, sexy, rebellious and iconic identity for itself. 

Everything from the campaign photography and the surreal artworks to the association with everyone from Warhol to Madonna placed Fiorucci at the heart of pop culture when pop culture was at its most experimental and extravagant. Its New York store was nicknamed the “daytime Studio 54” after the era-defining nightclub that played host to some of the most notorious celebrity stories of the time. 

If the name doesn’t ring a bell, the clothing will. You’ve almost certainly seen the logo of two cherubic angels peering out over their feathered wings, gazing into the distance – perhaps with a secret to tell. For decades this motif was woven into the very fabrics of fashion and has always been a collector's item for those in-the-know, as are the red-and-white striped tees bearing the brand name. The real legacy of this company, however, was the stretch jeans, which Fiorucci was among the first to supply. 

When the final bricks-and-mortar store – the original Milan flagship – closed in 2003, it seemed that the party was over. But this year, the company was revived, and everyone from Gigi and Kendall to Chiara Ferrangi and Charlie XCX has been making the most of the return of this fashion mainstay. Today, to coincide with London Fashion Week, the company opened the doors to its first store in 14 years after re-launching its online store this week. 

The new collection is a solid line of denim pieces, brightly patterned lingerie, tees and sweaters, featuring vivid ‘80s graphics as well as the house’s original logo. We can't imagine anything better to layer into our fall look books than the iconic imagery of one of fashion's most fabulous and accessible labels. 

Check out our favorite pieces from the new collection here and shop them before it's too late:
1/15
Forucci Angels Crop Tee - £65
Shop
2/15
Forucci Angels Sweatshirt - £130
Shop
3/15
Forucci Angels Classic Tee - £75
Shop
4/15
Forucci High Voltage Crop Tee - £75
Shop
5/15
Forucci DHL Sweatshirt - £120
Shop
6/15
Forucci Vintage Angels Super Crop Sweatshirt - £95
Shop
7/15
Forucci Nico Oversized Denim Jacket - £295
Shop
8/15
Forucci Berty Denim Jacket - £250
Shop
9/15
Forucci Berty Garmet Dye Jacket - £200
Shop
10/15
Forucci Yvez Cigarette Jean - £195
Shop
11/15
Forucci Billy Wide Leg Jean - £225
Shop
12/15
Forucci Triangle Bra - £35
Shop
13/15
Forucci Logo Tank Bralette - £35
Shop
14/15
Forucci Hipster - £30
Shop
15/15
Forucci Logo Hipster - £30
Shop
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