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Shop Our Favorite See-Now-Buy-Now Collections For Less

This season's best designs without the price tag.

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Image: Designscene.net

The fashion world has finally taken some well-earned rest after another explosive round of Fashion Weeks. While we wait patiently for some of our favorite collections to hit the stores in fall – and try to recreate some in the meantime – others have already gone on sale as part of the see-now-buy-now movement that is gaining popularity in the industry. 

Big-name brands including Tommy Hilfiger and Burberry caused a sensation last year when they announced plans to switch from the usual schedule of showing fall fashion in summer and vice-versa, to a new system pioneered by the likes of Tom Ford and Rebecca Minkoff to show current-season collections during the February and September ready-to-wear weeks, and make them available to buy the moment the first model steps out onto the runway. 

It allows us access to the clothes straight away and it doesn’t allow for retailers like Zara to make affordable dupes… or does it? Unfortunately, the see-now-buy-now system doesn’t also mean see-now-be-able-to-afford-now, so we set to work on finding alternatives to some of our favorite SS17 collections, including Tommy Hilfiger's Gigi Hadid collab and Thakoon's understated collection of well-cut staples. 

1/10
Tommy Hilfiger Viscose Patchwork Top Gigi Hadid - £85 and Skirt - SOLD OUT
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2/10
River Island Black Color Block Bodycon Midi Dress - $100
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3/10
Tommy Hilfiger Cropped Bomber Gigi Hadid - £250
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4/10
Urban Outfitters Alpha Industries MA-1 Bomber Jacket - $135
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5/10
Tommy Hilfiger Skinny Fit Jeans Gigi Hadid - £190
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6/10
Kuccia 'Give Me Space' Acid Wash Jeans - $140
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7/10
Tommy Hilfiger Denim Trench Gigi Hadid - £250
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8/10
& Other Stories Denim Trench Coat - $125
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9/10
Tommy Hilfiger Biker Leather Trousers - £650
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10/10
Topshop Vinyl Trousers - $100
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1/10
Thakoon Twill Trench Dress - $395
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2/10
Finery Chambord Neon Ditsy Panelled Side Tie Dress - $149
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3/10
Thakooon Scarf Print Top - $195
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4/10
Forever21 Self-Tie Ornate Crop tOp - €14
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5/10
Thakoon Striped Shirt - $225
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6/10
Mango Striped Cotton Blouse - $60
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7/10
Thakoon Striped Overlap Shorts - $225
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8/10
Nasty Gal Hey Sailor High-Waisted Shorts - $50
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9/10
Thakoon Striped Combo Shirtdress - $325
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10/10
Mango Cotton Shirt Dress - $60
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1/10
Burberry Striped Silk Cotton Shirt Dress - $1,395
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2/10
Eloquii Drop Waist Shirt Dress - $100
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3/10
Burberry Unisex Brushed Back Jersey Sweatshirt With Rope Detail - $895
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4/10
Storets Hillary 2 Way Sweatshirt - $74
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5/10
Burberry Embroidered Tulle Panel Dress - $2,595
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6/10
Eloquii Lace Detail Dress With Overlay - $130
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7/10
Burberry Lace Appliqué Cotton Artist Overalls - $2,995
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8/10
Free People Denim Coverall - $148
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9/10
Burberry Sculptural Panel Houndstooth Wool A-Line Coat - $2,895
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10/10
Whistles Jerry Belted Check Coat - $850
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1/10
H&M Studio Nylon Jacket - $60
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2/10
Daisy Street Sena Coat - $34
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3/10
H&M Studio Beaded Top - $99
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4/10
Forever21 Asymmetrical Stripe Crop Top - €9
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5/10
H&M Studio Fine-Knit Pants - $60
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6/10
SheIn Black Low Rise Flare Pants - $21
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7/10
H&M Studio Silk Top - $50
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8/10
Zara Ribbed Funnel Neck Top - $13
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9/10
H&M Studio Silk-Blend Grosgrain Pants - $99
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10/10
River Island Plus Stripe Crop Pants - $30
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