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These Are The Brands Doing Diversity Right

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Celebrating diversity is a big issue in the fashion industry. For many brands who make the effort, it can often feel like an after-thought. For others, the image of a curvy, black woman in their ad campaigns doesn’t even cross the mind (not naming names, Lanvin). Why does this industry find it so difficult to be inclusive of people from a broad range of backgrounds? 

Lately, we’ve been spotting a wave of (mostly) independent labels that embrace the many different types of women who buy their products. And what’s so brilliant about them is that they are not using models from a multitude of ethnicities and body types as a marketing stunt: from the very foundations of these brands, real women are at the heart of what they do. 

Check out our selection of brands who are doing diversity right: 

Nunude


It may be hard to believe that Nünude was only founded in 2016. During that time, the campaign for their collection of nude, multi-purpose, two-piece sets has gone viral, and they’ve literally managed to change the definition of "nude" in the Oxford English Dictionary to more accurately describe an entire spectrum of skin tones. As well as challenging the very language that we associate with color, Nünude strives to make women of different shapes and abilities feel beautiful, too. 

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Nünude Nu4 Kylie Two-Piece - €46
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Nünude Nu5 Kylie Two-Piece - €46
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Nünude Nu2 Kylie Two-Piece - €46
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Nünude Nu3 Kylie Two-Piece - €46
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Nünude Nu1 Kylie Two-Piece - €46
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Lonely


Diversity itself is a diverse topic: while Lonely might not carry the range of sizes we might hope to see (the largest is a US size 10), we admire the way this New Zealand-based brand includes women outside of the industry-standard age-bracket in its campaigns

Our dear friend Alma & her beautiful mother Tracey. So much love to all our mothers, today & everyday. #lonelygirlsproject

A post shared by Lonely Lingerie (@lonelylingerie) on


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Lonely Dulcie Underwire Bra - $69.50
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Lonely Lulu Strap Indigo Bra - $81
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Lonely Lena Softcup Bra - $56
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Lonely Tuck Pant - $155
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Lonely Rush Romper - $200
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Monki


This Swedish high street brand was bought by the H&M group in 2008, but that hasn’t stopped it from being body-positive and forward-thinking. An L at Monki is the equivalent of a US size 16, and what’s more is that the website has an entire section dedicated to cool projects about the causes they care about, including LGBTQ rights, sex-positivity and periods

Forever thinking about #monkistyle 🤔 Tap the 🔗 in bio to shop

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Monki Statement Top - €15
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Monki Ruched Top - €15
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Monki Wide Swing Trousers - €40
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Monki Paperbag Waist Shorts - €20
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Monki Lace Body - €20
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Undone


Undone is a one-stop shop for picking up quality, thoughtfully made pieces from around the world, with a focus on lingerie. What is especially exciting about this company is that none of their photography is retouched. 

Mid-week moment 〰Jordan in @landofwomen Full Cup bra ✨🌤

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Baserange Full Cup Triangle Bra - $75
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Pari Desai Undone Flare Sleeve Sweater - $310
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The Nude Label High-Waited Brief - $28
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Baserange Emali Tee - $113
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Araks Beatrice Bralette - $100
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Third Love


The founders of Third Love are all about boobs. Not only are their bras specially designed with comfort in mind, but they also know that many women are between two cup sizes, so they developed half sizes. Simple. Why does no one else do it? Oh, and there’s also the fantastic, inclusive New Nakeds Collection that incorporates a broad spectrum of skin tones. 

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Third Love 24/7 Classic Full Coverage Bra
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Third Love 24/7 Classic Full Coverage Bra - $68
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Third Love 24/7 Classic T-Shirt Bra - $68
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Third Love 24/7 Classic T-Shirt Bra - $68
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Third Love 24/7 Lace T-Shirt Bra - $72
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Chromat


Chromat’s New York Fashion Week runway shows have always been inclusive of women of different shapes, colors and abilities to highlight the strength and all-round badass nature of women. Founder Becca McCharen-Tran cites powerful women as the inspiration behind her collections, and that’s probably why everyone from Beyoncé and Taylor Swift to Serena Williams has rocked one of their architectural designs. 

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Chromat Racer Top - $149
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Chromat Outlined top - $116
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Chromat T Suit - $198
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Chromat Trinity II Top - $121
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Chromat Saldana Suit - $226
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Diana Kotb


Australian designer Diana Kotb's label was born out of her personal struggle to find luxe designer modest wear. As a Muslim woman who chooses to wear a hijab, Kotb wanted to create beautifully tailored, high-fashion pieces for women just like herself. Her unique, conservative pieces are special in their details, and Kotb's extensive experience in the fashion industry is evident in her creations.

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The Dahlia Pant - $185
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The Petal Skirt - $215
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The Atlas Jacket - $215
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The Touring Dress - $245
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The Avery Ruffle Top - $155
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