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Beauty 

Colorful Face Masks That Actually Work

Find your literal pot of gold.

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Image: Inthefrow.com

We all went mad for the onyx active charcoal face mask at the top of the year, but after too many mishaps with unqualified and uncertified companies selling phoney products that ultimately caused more harm than good, it's safe to say we left that fad to one side. Then, the k-beauty sheet mask took off in a huge way – but while temporarily dressing as your fave emoji is great for selfies, we weren't so convinced by the efficacy of the actual product. 

Recently we've been seeing a ton of genuine beauty products in a rainbow of Instagrammable shades that promise to deliver without ripping your skin off (ahem, charcoal, we're looking at you). Clay- and gel-based masks are filling up the beauty counter in bright orange, pink, blue, yellow, green and even gold, making them an even more appealing addition to your beauty routine. There's nothing we love more than cosmetics that are as cute and fun as they are effective. 

But don't just grab your favorite color off the shelf: first think about what your skin needs (and then what your IG story needs). If you have oily, acne-prone skin, clay-based products will do the trick by absorbing excess oil and regulating sebum production. If your face often feels like a desert, choose a mask that has thirst-quenching, anti-inflammatory ingredients like aloe vera, honey or oatmeal. If you're worried about your worry-lines, any signs of aging can be plumped up with a retinol-infused recipe. 

Also be intentional about how often you use a particular mask; gentler formulas for moisturizing should be good for daily use. Any mask that exfoliates, "detoxifies" or has strong active ingredients only needs to be applied once, maybe twice, a week depending on how your skin reacts. As much as we subscribe to the treat-yoself attitude, moderation is best when it comes to creating a skin care routine. Just be sure to make it a colorful one.  

Put your best face forward with a bright and colorful face mask. Choose the right type for your skin from our kaleidoscopic selection below:
1/16
Brilliant Skin Purifying Pink Clay Mask - $49
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2/16
Gravity Mud Firming Treatment - $55
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3/16
Peter Thomas Roth 24K Gold Mask - $80
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4/16
LUSH Don't Look At Me - $14
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5/16
Kiehl's Turmeric & Cranberry Seed Energizing Radiance Masque - $39
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6/16
Glam Glow GravityMud Firming Treatment Power Rangers - $34
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7/16
Whamisa By Glow Recipe Green Tea & Clay Mask - $18
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8/16
Peter Thomas Roth Rose Stem Cell Bio-Repair Gel Mask - $52
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9/16
Herbivore Botanicals Clay Mask - $22
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10/16
Klorane Mask With Mango Butter - $26
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11/16
Glam Glow GravityMud Firming Treatment Sonic Blue Collectible Edition - $19
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12/16
The Body Shop Tea Tree Face Mask - $17
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13/16
Peter Thomas Roth Pumpkin Enzyme Mask - $58
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14/16
Herbivore Botanicals Blue Tansy Resurfacing Clarity Mask - $48
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15/16
G9 Skin Pink Blue Hydrogel Eye Patch Mask - $22
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16/16
Thank You Farmer Back To Relax Soothing Gel Mask - $38
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