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Premme Is Our New Favorite Blogger-Turned-Designer Brand

It's feminist AF.

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It takes a real passion for fashion to become a blogger. For most people, starting out means running your blog alongside working however many hours of your regular job and it can take years before you get official “influencer” status in the form of that little blue tick. 

When you think about how much time your favorite fashionistas spend immersed in pulling together original outfit ideas and bringing you their fresh takes on runway and high street trends, it’s easy to see why so many make the leap into fashion design. There have been some standout collaborations between bloggers and brands (like everything Olivia Palermo has ever done), but there are a few business-savvy women who have gone one step further and created their own brands entirely from scratch. 

Who better to design clothes than the people whose job is literally to wear them? We were so excited by the launch of Nicolette Mason and Gabi Gregg's joint new brand that we have decided to pull together a selection of our favorite bloggers who have gone on to become our favorite designers. 

Check out the best pieces from the collections of our favorite bloggers-turned-designers: 

Premme


Gabi Gregg – AKA Gabifresh – has already made a name for herself in the design world thanks to her annual collab collection with Swimsuitsforall, a selection of plus-sized swimwear that is always sure-fire hit. Premme is the result of teaming up with friend and fellow curvy blogger Nicolette Mason, which just dropped today. Ranging from U.S. size 12 to 30, the 15-piece collection is an on-trend mix of staple and statement pieces that are easy on the pocket. We especially love the “Feminist AF” jackets and twirl-on-my-haters, badass bodycon pieces in pop colors and bold graphics. Some pieces have already sold out so make sure you add to cart ASAP because you don't want to miss this one. 

They see me rollin'... 🎶🚘

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Premme Feminist AF Denim Jacket - $89
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Premme Jersey Tie-Front Crop Top - $30
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Premme Black Twist Front Dress - $65
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Premme Blush Bodycon Dress - $45
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Nyane's


If you’ve ever looked at the Internet, you’ve probably seen Nyané before. This Instagram sensation has racked up over 600k followers who are obsessed with her color-changing hair as much as they are her feminine-meets-edgy style. Last month, she launched an eponymous collection of her own designs that mix luxe, lustre textures with offbeat details. 

20% OFF everything on the site with code - NYANE20 !

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Nyané's Classic Blush Set - $92
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Nyané's Elite Crop Blouse
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Nyané's Lace Me Up Dress - $81
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Nyané's Teeny Denim Shorts - $58
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The Line by K


Karla Deras is known on the blogosphere for her DGAF styling of effortlessly simple clothes, which is embodied by The Line by K. Already the ribbed brief and bralette sets have become a cool-girl staple and have attracted the likes of Bella Hadid to check out the wider selection of co-ords, bodysuits and button down dresses. 

Mel wearing the Lana bralette and brief 〰 Link in profile to shop our newest arrivals!

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The Line by K Lana Ribbed Brief - $69
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The Line by K Gaby II Dress - $120
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The Line by K Adrienne Bodysuit - $89
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The Line by K Philo Pant - $190
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Chiara ferragni collection


We couldn’t put this list together without mentioning Chiara Ferrangi. She’s undoubtedly the OG of blogging-turned-designing. She launched her line of “flirting motif” shoes back in 2013 and the novelty never wore off: now you can rock a winky eye phone case, t-shirt and backpack, as well as a wide range of other quirky, embellished pieces. 

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Chiara Ferrangi Collection Pink Glitter Logomania - $370
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Chiara Ferrangi Collection Find Me In Wonderland - $347
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Chiara Ferrangi Collection Flirting Backpack Glitter - $430
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Chiara Ferrangi Collection iPhone Liquid and Glitter Case - $65
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Cover image: via @premme.us on Instagram
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