Woven straw. Printed scarf trim. GENI-WH71. 4005 5681. Genie by Eugenia Kim all started with a bad haircut and a handmade red guinea-feathered cloche. Wearing the cloche to conceal her botched hair cut while shopping, boutiques in Soho were instantly drawn to the design and wanted to see more. After showcasing her designs, Eugenia Kim, almost overnight became a hat designer. Now, a notable name Kim is known for her inventive, luxurious head coverings that always possess that little extra be it a vintage bow, feather or string.