Suede upper with man made sole. Slip-on styling. Textured patch accents. FENR-WZ35. 36708701. Wanting to take Puma someplace new, Creative Director Rihanna takes designs to a sportier feel with influences from her love of music, fashion, and Japanese street style. Creating Fenty by Puma, the collection includes a wide variety of accessories, apparel, and footwear. A line that the artist herself defines as unpredictable and unexpected.