Founded in 1966 in California by two brothers and their friends, the Van Doren Rubber Company started with the Vans deck shoes, soon branching out into Vans Era (designed by Tony Alva), and Vans 44 shoes. They were quickly picked up by skateboarders and BMX riders, before the Vans Authentic moved into streetwear. With a loyal following including Pharrell, Zac Efron, Tyga, and Kirsten Stewart, it is easy to see the casual appeal of Vans shoes. Practical and comfortable, they are also stylish, and can be worn to countless occasions. With their classic colors, they allow the wearer to experiment with bold styles and fabrics, knowing that the outfit will not clash with the Vans shoes.