adidas sportswear

Few brands in the history of fashion have crossed the bridge between sporting gear designed for performance and the hotly competitive world of high fashion like Adidas. Adidas sportswear first burst into prominence when Jesse Owens sprinted to Olympic history in 1936. Since then it has gone from strength on the sports field to the dizzy heights of celebrity fashion in a few swift strides. When we wear Adidas we are not only in the company of the world’s sporting greats, but we are in the forefront of fashion along with the likes of David Beckham, Kanye West, Madonna and Justin Bieber. Quite a line-up for what started life as a simple sports shoe. Adidas sportswear takes us everywhere.

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